Jasmien Wynants

"Oops, I Did It Again: 5 Tips to Avoid Greenwashing, Inspired by Fashion’s All-Time Trendsetting"

Summary

It’s not easy being green. In this hands-on session we dive into practical tips and tricks for creating genuine, transparent sustainability claims. Using real-world cases from the fashion industry, we’ll uncover the common pitfalls that lead to greenwashing and provide actionable strategies to keep your messaging authentic. 

Biography

Jasmien is co-founder of MASJIEN - the agency for fashion, sustainability and technology - where she offers consultancy, keynotes and project management services linked to sustainability in the fashion industry. She’s a leading force driving sustainability in the fashion industry. Her impactful work earned her the title 'Sustainability Professional of the Year' in 2023 in Belgium. Over the years, she has advised various fashion brands on sustainability strategies, including clients like Xandres, JBC, CKS, Mayerline and Tomorrowland. Jasmien also engages consumers through projects like the Flanders Technology & Innovation circular fashion track, the guided tour she created for the Antwerp fashion museum and her children's book 'Groeien broeken aan bomen?'. As lecturer at Thomas More University and keynote speaker, she communicates essential environmental science topics to a broader audience, leaving a positive impact on the fashion community and beyond.