Jeremie Feinblatt

"Discover the Power of City Marketing"

- Together with Thierry Geerts

Summary

Ever wondered why some cities seem to aract all the talent, tourists, and businesses? The secret lies in city marketing—a powerful strategy that shapes the identity of a place, making it irresistible. Whether you’re a marketer, urban planner, or just curious, this session will unveil how to craft a city’s identity that resonates globally.

See how we’ve successfully positioned Brussels as one of Europe’s most vibrant and welcoming destinations. Through strategic branding initiatives, we’ve helped transform the city’s image, drawing in talent, investment, and visitors from around the globe. Learn how branding goes beyond logos and slogans to influence perceptions, drive economic and sustainable growth, and create lasting impressions. Step into the world of city marketing and discover how it can reshape your community’s future.

Biography

Jeremie is Global “Place Branding” Practice Lead at Resonance and a Principal in Resonance’s Brussels oice. Jeremie is a global expert in place branding and place marketing having spearheaded place-branding initiatives in dozens of cities and countries around the world including Brussels, Christchurch, Baltimore, Houston, Barbados and many cities in between. Previously, Jeremie had founded a destination marketing agency in France and held senior positions at Interbrand and FutureBrand. He is a frequent speaker on Place Branding and Attractiveness at conferences around the world.