Kel Wouters

"Boost your Brand with Influencers: smart collaborations that make an impact"

Summary

In today’s digital world, influencers are more than just content creators—they’re powerful brand ambassadors who can forge authentic connections with your audience.
This session will reveal how to identify influencers who align with your brand values and audience, setting the stage for collaborations that go beyond likes to deliver real impact.

Through real-life case studies, we’ll explore the good, the bad, and the downright ugly in influencer marketing.
You'll learn what makes a campaign successful, the pitfalls to avoid, and how to transform missteps into valuable insights that fuel future growth.
Join this session for an honest look at building impactful, results-driven influencer partnerships.

Biography

Kel Wouters is an established figure in Belgian marketing, with a strong track record in advertising and brand building. In 2013, she founded So Buzzy, an online & social media marketing agency dedicated to amplifying brands through tailored digital strategies. Kel plays a key role in the Influencer Marketing Alliance's steering committee, serves on the FeWeb board, and lectures on social media, e-commerce and influencer marketing. Known for her strategic insight and collaborative spirit, she is highly regarded for her innovative approach and dedication to the digital marketing industry.