
Nicholas D'hondt
"Fail Fast, Win Big: The Risky Secret Behind Successful Campaigns"
Summary
Sticking to the same old media plan every time? That’s where most campaigns go wrong. The market changes fast, and your approach needs to keep up. In this session, I’ll show you how to build a culture of experimenting in your organization, using real examples and numbers from projects we’ve worked on. You’ll learn how to start testing ideas without overcomplicating things, see what worked (and didn’t) in real-world campaigns, and get practical tips to create your own framework for smarter decision-making.
Biography
Nicholas is CMO at Upthrust & Fightclub and leading the Growth Academy at Upthrust, Belgium's largest Growth marketing Agency. After selling his software company Plann3r to a major international player, Nicholas started focusing on helping companies grow. More than 500 companies later, Nicholas is the expert in Growth Sprints, scalability techniques and Digital marketing.