Paul Ferron

"Human + AI: Reinventing The B2B Buying Experience"

Summary

As firms embed AI into marketing, sales, and service experiences, the winners will blend human and AI to create seamless conversational experiences. Building trusted AI is the cornerstone. But as products and processes become intelligent, digital twins become autonomous, and insights become democratized, B2B teams will face a dilemma: How do you market and sell when machines are your customers?

Biography

With over two decades of leadership experience in B2B sales and marketing, Paul Ferron is a highly regarded professional known for his expertise in driving growth. His deep knowledge and strategic insights have been instrumental in helping organizations achieve their growth objectives.

As a principal analyst specializing in portfolio marketing, Paul introduced a unique European dimension to Forrester’s research and advisory services. Currently serving as VP, research director, Paul leads Forrester's team of European B2B analysts.