Pieter Van Tendeloo

"Bring your brand home:  experience design as a local strategy"

Summary

In retail, competition for customers is playing out locally. Changing consumer preferences, congested roads, fierce competition, and advancing mobility have significantly altered the landscape. Stores must now tailor their strategies to local customer needs and changing conditions. This keynote highlights how many organizations haven't acknowledged this shift and suggests that brand experience design can be a crucial tool for succeeding locally.

Biography

Pieter has a career of almost 20 years working in digital agencies in several digital marketing & strategy roles. During his years at namely The Reference, Emakina and now ADDRETAIL he created and implemented numerous digital strategies for both B2C and B2B companies as well as creating & growing new departments for the agencies itself.  He was also a founding member of one of the leading lead generation companies in Belgium.