Thomas Barta

Growth Rebel - How To Dare, When Others Wait

Summary

Companies don't create growth. People do. Breakthroughs come from marketers who refuse to stay in their lane. Who sees what customers need and makes the business deliver. Growth Rebels! They master two growth moves.
IGNITE ideas: they create customer value that competitors can't copy.
RALLY people: to make it real. Ignite without rally stalls in PowerPoint. Rally without ignite bores everyone with busywork. Together, they make you indispensable. Most marketers know what needs to change. Too few make it happen.

This keynote gives you the framework to close that gap - drawing on Thomas's latest research and insights from the Marketing Leadership Masterclass. Make the move from seeking permission to leading growth.
Become a Growth Rebel.

Biography

Thomas Barta is a global authority on marketing leadership. He’s the CEO of the Marketing Leadership Institute. A former McKinsey Partner and CMO, he pioneered the world's largest study on market leadership—68,000+ assessments across 60+ countries. Thomas has written the #1 marketing leadership book, The 12 Powers of a Marketing Leader (with Patrick Barwise), and founded the Marketing Leadership Masterclass. As Dean of the global CMO Fellowship, he has guided 400+ leaders to the top. His work appears in Marketing Week, Forbes, and Nikkei. Thomas delivers keynotes and growth workshops internationally.