BAM Marketing Congress Podcasts
During the Congress in December, we secretly took advantage to snare a number of keynotes for a session in our Podcast studio. The result is a first series of 13 unique podcasts with engaging marketing stories, useful tips & tricks, funny anecdotes and so much more. Get your headphones and discover here "Casual Talks", the one and only BAM Marketing Congress podcasts.
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Casual talks episodes
JOE PULIZZI "We can’t think about advertising as interruption, everything we are making is a story” (English)
In this first Casual Talks episode, Joe explains how we can build a loyal audience and create relevant content. The key? Just like every marriage essentially, a solid relationship takes time. Marketeers should also be taking more risks. The good news: we can do this by doing less, lucky us! Joe encourages us to kill our darlings and focus on things we’re truly good at. With this episode, we start with a bang, enjoy!
NICK DECROCK "The wonderful world of Web3." (Dutch)
“Thanks to decentralized networks like Web3, the power is again shifting to where it belongs: with the user.” In this "Casual Talks” episode, Nick Decrock demystifies the hype around hot irons like Web3 and The Metaverse. He’s the co-founder of 49/META and has been a professional surfer since Web 1.0. So get ready to ride the wave and listen to this week’s episode!
LUCAS DE MAN & JOKE DE NUL (Dutch)
“Even the most extreme right and anti-nature have to become sustainable to keep earning money”. In this "Casual Talks” episode, Lucas De Man calls out meritocracy, stating that it’s perhaps even a bigger problem than sustainability. In other words, we’re in dire need of a new value system. Joke Denul talks about hier niet, a charter against online hate. Listen to this episode to hear how both guests put a finger on today’s wounds.
SARA RIIS-CARSTENSEN (English)
“As marketers, we have a tendency to think in a linear way. But that only works when markets are stable. In a world of uncertainty, a flexible mindset is vital.” In this “Casual Talks” episode, Sara Riis-Carstensen talks about how brands can find purpose in times of crisis. And in today’s climate there’s no shortage of crises. But fear no more, Sara is here to change your mindset. So keep your ears open and listen to this week’s episode!
BRICE LE BLEVENNEC "How you can save the world." (English)
“We will never solve all problems. Since the invention of the wheel, every solution creates a new problem.” In this "Casual Talks” episode, Brice Leblevennec (co-founder of Emakina) talks about his new book “Visions of a Better World”. There, he dissects 30 great challenges we face, from AI art to food production. In this episode, we’re sending you back … to the future!
New podcasts are added every week (except during school holidays). Be sure to follow us on Linkedin if you wish to be notified when a new podcast is available.
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