Vincent Bakker

"Winning in Google: How to Combine AI and SEO for Unbeatable Rankings"

Summary

Artificial Intelligence has become an indispensable part of a marketer's toolkit, particularly in online strategies, including SEO. Over the past year and a half, numerous case studies have explored the pros and cons of integrating AI into SEO strategies. The key questions marketers face are: Should you generate content using AI, and how quickly can Google detect it? How can you leverage AI to execute scalable SEO? What kind of content does your webshop need to survive and thrive in Google's ecosystem?

As you review search results today, you'll notice that Google is evolving towards becoming more like a webshop itself. Products, visuals, videos, and informational results are all ranked together, often supplemented by AI-driven summaries that provide immediate answers to users' queries. So, how will your webshop stand out in this increasingly competitive landscape? Google is constantly changing, and your SEO strategy must adapt accordingly.

Through real-world examples, Stijn will demonstrate what you should and shouldn't do to craft a winning SEO strategy.

Biography

In his role as Lead SEO he is responsible for the daily management of colleagues, maintaining an overview of the various projects and the innovation of the SEO department. By combining SEO, Data and AI, MvH Media strives to remain at the forefront of the market.