Yannick De Smedt

"7 Important lessons for marketers to succeed in the short & long term"

Summary

These are not easy times for CMOs, marketing managers, and marketers. On one hand, we see various industries struggling. Growth figures are taking a hit, and the preset targets are gradually slipping out of reach. On the other hand, channels, technology, and tactics are sprouting up like mushrooms in a damp, autumnal forest. What is one supposed to do with all of this?

Yannick shares 7 key lessons that provide every marketing professional with guidance in both the short and long term. Each one is an easy-to-remember model, a research-proven insight, or a clear idea you need to know. In short, a mini marketing MBA in just 30 minutes!

As the Managing Director of an agency, he knows better than anyone how to combine strategy and tactics, making this a must-see keynote.

Biography

Yannick approaches life with great enthusiasm. This translates into a relaxed ambition to make every brand, product or plan a success. He starts from a pragmatic view on business and management and combines this with a sensitivity to emotion, form, language and creativity. His belief in the power of a brand inspires organizations to build a more effective marketing strategy and communication from within.

For six years, he has been leading OMcollective. OMcollective has since grown into a full-service agency with a digital heart. Whether they are creating a brand, website, employer brand or campaign, achieving results for their clients is always the priority. They continue to uphold their reputation as one of the best performance marketing agencies and have successfully developed a robust staffing and recruitment service for marketing teams alongside their creative branch.