Meet Tim Buysse: a true Esports Professional and Founder of No Noob Agency.
Tim Buysse is a seasoned esports professional who spent years competing at the highest levels in Belgium and beyond. Since 2003, he has been active as a professional Esports player, representing the Belgian Counter-Strike team among others. Tim was also a long-time member of FNATIC, one of the gaming industry’s most prestigious esports organizations. His deep understanding of the gaming landscape has made him an expert, with brands such as Warner Bros, Kom op tegen Kanker, and Keenetic leveraging his insights. Now, Tim is ready to guide Belgian brands and agencies through the marketing opportunities that gaming presents. Enter No Noob Agency.
40% of Belgians Are Gamers – Time for a Targeted Marketing Approach
The gaming industry is booming, with a projected global value of nearly €300 billion by 2026. In Belgium, the trend is no different: approximately 40% of the population identifies as active gamers. Many of these are younger audiences, increasingly hard to reach through traditional marketing channels. No Noob Agency, a new marketing firm exclusively focused on gaming, is here to help Belgian businesses strategically tap into this audience.
Experienced Gamers and Strategists at the Helm
Tim Buysse, founder of No Noob Agency, is a familiar name in the gaming world. “I’ve been playing games daily for nearly 30 years. My career as a professional Esports player took me around the globe to compete in major tournaments. It was during this time that I truly got to know the gaming community and its dynamics. Over the past few years, I’ve worked as a consultant, helping various brands find their way in the rapidly growing gaming world.”
Now, Tim is taking the next step with No Noob Agency, assembling a team of international experts across different continents. “Our global perspective allows us to understand not only what motivates gamers but also how brands can create meaningful connections with today’s and tomorrow’s gaming communities,” explains Buysse.
Gaming as a Marketing Tool: Now or Never
Gaming is not just a way to reach younger generations; it’s a powerful tool to enhance brand strategies. “Brands that integrate gaming into their marketing approach stand a better chance of staying relevant in the future,” Buysse says. With the rise of new gaming technologies and social platforms, companies can communicate authentically and build their brand presence. Gaming not only boosts brand awareness but also strengthens a modern, forward-thinking image.
No Noob Agency helps clients unlock this potential with strategies that bridge the gap between brands and their target audiences. “It’s now or never,” Buysse emphasizes. “There are still opportunities - even for smaller brands - to establish a strong position in this relatively new market.”
Backed by Goose Thing: Strength in Collaboration
No Noob Agency is supported by Goose Thing, an investment vehicle that includes agencies like Expliciet (strategic marketing agency) and Limelight (audiovisual marketing agency) in its portfolio. Goose Thing connects entrepreneurial marketers, offering not only financial backing but also guidance and advice to build strong brands.
“With Goose Thing as a sounding board and partner, we’re strengthening our agency’s foundation and the impact we create for our clients,” says Buysse. “Together, we aim to secure a prominent place for Belgian brands in the world of gaming and youth marketing.”
About No Noob Agency:
Founded by Tim Buysse, No Noob Agency brings decades of gaming expertise to the forefront of marketing. With a team of international specialists, the agency helps businesses navigate the gaming market and strategically engage with younger audiences. By leveraging global insights and tailored campaigns, No Noob Agency ensures brands gain a competitive edge in a dynamic and fast-growing sector. Discover more here: https://nonoob.gg/
