Alexandre Helson

What if… biscuits could help build a better world?

A family House weaving past, present and future into a regenerative tomorrow.

Summary

What if biscuits could help build a better world? Alexandre Helson, co-CEO of Maison Dandoy, invites us to rethink the role of business through the lens of heritage and regeneration. From a 200-year-old family bakery to a B Corp with nature at the table, he shares how joy, craft, and responsibility can blend into a regenerative legacy. His talk explores how to become good ancestors — one biscuit at a time.

Biography

Alexandre Helson carries the spirit of seven generations at Maison Dandoy, the Belgian biscuit house founded in 1829. After a journey through marketing and impact-driven ventures, he returned home with a mission: to regenerate soils, ecosystems, and communities while keeping alive the joy of baking. Today, as co-CEO, he blends tradition with ecological innovation, guiding Dandoy toward a future where biscuits remain a gift from good ancestors to those yet to come.