Average Rob

Stop working, start creating!

Rob van Impe, alias Average Rob is a famous Youtuber, Zaddy and founder of Tout Bien Pils. He is a creative optimistic young dude. Nothing less, nothing more. He will share his average view on how to get through uncertainty.

YouTuber, Zaddy and entrepreneur
9 December
Average Marketing
Plenary stage


More information about his speaking session will be available soon.


Average Rob (Robert van Impe) is a Belgian actor and content creator. He has worked for Belgian magazine Humo since 2016 and presented the radio programme BOITLYFE on youth channel StuBru. He is known for his YouTube content, iconic videos for Humo and his content on social media (@averagerob). Rob has a great fascination for Belgian culture. In his content, he focuses mainly on young people and (young) adults (12 to 45). He reaches that target group mainly via Youtube, Instagram and TikTok. Humour and good content is what really counts for Average Rob.

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