Dominique Vercraeye

BOOK: Boomer Business

together with Stefan Lemaitre

Summary

Our society is constantly changing. The population pyramid has become a bar with a more balanced distribution of age groups due to increasing life expectancy and declining birth rates. This new reality demands a reorganisation of our lives, a re-story in which life stages no longer dictate when we learn, work, and rest.  

Anyone who understands the demographic shift sees not only change, but above all, opportunities. This presents both opportunities and responsibilities for governments, citizens, scientists, and entrepreneurs to develop new solutions for a future in which we live together long, healthy, and happy lives.

The demographic shift requires a change in the way we live , in how we organize our live course; Indeed, Preserving our health, building financial security, taking care of our love-ones, forecasting a longer career path, etc.. doesn’t start at the age of 50 or 60.  It starts  when we start our own life.

Thinking in generations over-estimates the differences between generations and under-estimates/values the similarities; It limits the dynamic way in how needs evolve over time.  

Changing behaviour of people is extremely difficult and government and public policy can make a big difference in creating a context  for change but this will not be sufficient.  The demographic shift delivers plenty of opportunities for entrepreneurs , brands, Marketers. Opportunities for  developing innovative solutions and /or for bringing those innovations to the market .  Marketers have already demonstrated to be capable in changing behaviour by means of love brands, by building trustful relationships between citizens and companies.  The climate change and the demographic change go hand  in hand for example with respect to the demand for affordable and quality housing, with respect to the food and beverages , …

This book is a source of inspiration for visionary and committed citizens, administrators, and entrepreneurs who don't wait but actively move with the future.

Biography

Master Marketer and co-founder of www.Chosen. group. With over 30 years with Kantar and 6 years in coaching leaders and teams to align on facts=> strategy => action plans, provided Dominique with incredible experience in helping leaders and their teams in making better decisions for achieving their ambition and goals. Dominique’s power is his critical thinking, challenging the status quo and opening the windows to new, alternative solutions.

Longevity activist. partner at www.bureau50.be and President of vzw.Utoria.be . We aspire to a society where we all live happier, healthier and more fulfilling long lives, where tomorrow will be better than today, and where future generations will be better off. A society in which all of us can enjoy work, learning and leisure across our whole lives, in which new technology helps us contribute more to society, and in which we enjoy our lives without destroying the planet. We help organizations explore, develop and implement new solutions for changing needs and understand and connect with the mature, silver generation.