Gauthier Mine

Winning the attention game: How programmatic DOOH helps brands cut through the noise?

Summary

In a world where attention is harder to earn and easier to lose, brands are looking to build more relevant and lasting connections with their audiences. That’s where Digital Out-of-Home (DOOH) comes in.
Gauthier Mine, Head of Sales Benelux at Displayce, will explore how programmatic DOOH is a strategic lever to help brands stand out in the physical world, capture attention in a contextual and respectful way, drive brand consideration… and deliver results.
Based on exclusive insights from a recent study conducted with Happydemics, and illustrated with campaign examples, this session will provide a clear and actionable understanding of the role programmatic DOOH can play in a modern media mix.

Biography

With several years of experience in digital and advertising agencies in Brussels, Gauthier Mine has developed solid expertise in programmatic advertising and the Belgian market. Before joining Displayce, he built his career at Dentsu Aegis and the media agency Biggie (formerly Gamned), where he gained strong experience in programmatic DOOH and a thorough understanding of market dynamics. As Head of Sales Benelux at Displayce, Gauthier plays a key role in the company’s expansion, helping to grow its presence across Europe. He works closely with agencies, media owners, and technology / adtech partners to integrate programmatic DOOH into campaign strategies, making Displayce a leading reference in the region.