Gill Otte
"If your brand can’t adapt, it deserves extinction."
Summary
Gill Otte believes the future of marketing isn’t about being louder, but about being more human.
In her keynote, she shares how Marketing as a Service (MaaS) blends strategy, data, and creativity with empathy and adaptability. By 2030, success will be measured not just in ROI, but also in Local Impact, Circularity, and Human Connection.
Biography
Gill Otte is a marketing and brand professional with over ten years of experience across agency and client-side. Known for her ability to inspire teams and deliver end-to-end projects, she is always focused on the best and most efficient way of getting things done.
Passionate about helping businesses thrive in today’s fast-paced phygital world, she blends creativity with efficiency and strategic thinking with Emotional Intelligence
At ADDRETAIL, she connects strategy, marketing, data, creativity, and humanity to build meaningful retail experiences. A true wingwoman for her teams and clients, Gill empowers others and turns challenges into success stories.
She believes the brands of 2030 will not only be smart and sustainable but, above all, human.