Katelen Perez T'Seyen

From automated email to real connection: here's how you do it

Summary

How to create automated emails that feel like personal communication.

In this session you'll learn how to set up automation flows that feel personal and relevant, not cold or distant. We show concrete examples like welcome flows, birthday emails and reactivations, and give practical tips to perfectly align tone, timing and content.

Expected a practical and clear approach, without complicated hassle, that you can start using tomorrow.

Biography

Katelen has been helping clients grow at Flexmail for over 5 years. As Team Lead Support & Customer Success, she guides clients with her team to get the most out of email marketing. Together they ensure strong campaigns that not only deliver results but also contribute to sustainable growth and lasting impact. Katelen is convinced that collaboration, a good strategy and the right tools are the key to success.

Make a difference with your contacts too, with communication that is clear and works.