Laurence Herbert

From Insights to Impact: Turning Tomorrow's Trends into Today's Marketing Power

Summary

TBD

Biography

Laurence Herbert is the Chief Marketing Officer at Puratos and a member of the Group Executive Committee. In this role, she is leading the transformation of the company’s global marketing function, with a strong focus on digital innovation, data-driven strategy, and brand development to shape the future of food.

With a career spanning two decades, Laurence has held various marketing roles at L’Oréal and assumed global leadership positions at Puratos. Over the past 16 years at Puratos, she has taken on a variety of roles across Strategic Business Units, led the Health & Well-Being Department, and served as Head of Sourdough & Grains, contributing to the growth of one of Puratos’s most dynamic categories.

Passionate about people and purpose, she thrives on cultural discovery and the power of human connection to drive meaningful change.