Max Goudsmet

How the arrival of AI agents is profoundly transforming the marketing landscape

Together with Yasin Hadnan

Summary

Agentic AI is having a huge impact on the way we work. In the workplace, we are increasingly surrounded by digital colleagues: AI agents that make customer interactions more personal and relevant, while transforming internal processes. This scalable and autonomous technology takes over repetitive tasks, allowing marketers and other team members to focus on more meaningful and creative work.

In this session, Max and Yasin will guide you through this trend. With inspiring real-world cases, they will show how Agentic AI is effectively applied in marketing, and how it integrates with service and operations. Discover how human creativity and digital innovation come together!

Biography

Max and Yasin share the latest developments in Agentic AI, marketing, and technology that help companies in e-commerce and retail elevate both their customer experience and internal processes. As sought-after speakers, they combine insights from CM.com’s innovative solutions with inspiring real-world examples. Drawing on their combined expertise, they show how businesses can operate not only more efficiently but also more creatively and customer-centrically. Together, Max and Yasin offer a fresh perspective on the future of AI and inspire organisations to stay ahead in a rapidly changing world.