Max Joseph (US)

Biography

Max Joseph is an award-winning filmmaker whose work bridges cinema, advertising, and internet culture. He first broke through collaborating with Casey Neistat on Nike’s Make It Count and the Cannes Lion–winning Follow the Frog for Rainforest Alliance, setting a new bar for viral brand storytelling. His acclaimed video essays BOOKSTORES, DICKS, HAPPINESS, and A Brief History of John Baldessari have screened at Sundance, Telluride, and SXSW, earning hundreds of millions of views and inspiring a generation of digital creators.

Joseph’s sensibility for the online world extended to television as co-host of MTV’s Catfish for more than seven years, a series that became a cultural touchstone for the digital age. He later directed the feature film We Are Your Friends starring Zac Efron and HBO Max’s 15 Minutes of Shame, produced with Monica Lewinsky, which explores cancel culture and public shaming. Taken together, his career traces the evolution of the internet era capturing how stories spread, how they shape identity, and how they define the zeitgeist.