Olivier François

"Marketing a purpose driven brand"

Summary

The mission of Too Good To Go is to enable and empower anyone to fight food waste. As the company was founded with a clear purpose in mind everything we do is aiming at reducing food waste. Through marketing we look to educate people, inspire people and hopefully change their behaviour. Olivier will give some insights in how Too Good To Go's marketing approach looks like.

Biography

Olivier François is a senior marketing leader with international experience in several industries. Currently Associate Director of Marketing North Europe at Too Good To Go, he specializes in brand building, digital strategy, and leading high-performing teams. Olivier is passionate about purpose-driven marketing. At Too Good To Go, this is the reason for the existence of the company. With as mission that aims at a world without food waste, changing behavior through marketing is at the core of every action. In the past Olivier has successfully worked for global brands like Lenovo, Motorola, HP and Panasonic in both local and international marketing functions.