Sascha Van Der Borght
"Cross-Channel Storytelling, narratives that transcend platforms. The vital role of people in effective storytelling."
Together with Astrid Mattelaer
Summary
In 2025, the world is characterized by economic instability, geopolitical tensions, rapid technological change and shifting social values. These macro-economic developments will determine how cross-channel storytelling should be applied to be effective. Platforms like TikTok and innovative AI solutions are reshaping how people engage with brands.
There is a profound paradox: consumers embrace innovation but yearn for the past, seek convenience but crave authenticity, and balance financial prudence with indulgence. Consumers are not just adapting — they are questioning, resisting and especially reshaping change. We are living times where stability feels fleeting, technology excites and unsettles, and trust is fragile.
Join us in exploring how we can shape this journey, inspire action, and leave a lasting impact to deserve the attention of the consumer between now and 2030 through effective cross-channel storytelling.
Biography
Sascha is Chief Growth Officer at Publicis Groupe in Belgium. In this position, he directs all new business initiatives, drives organic growth with existing clients, and leads innovative projects that contribute to both short-term and long-term growth. Previously, Sascha served as the CMO, where he was responsible for the external communication of Publicis Groupe and helped build the brand narrative "People Obsessed."
With a rich background in the media sector, Sascha led the media agency Blue 449, part of Publicis Groupe, for many years. In his role as Client Service Director, he won numerous awards, including Effie, Mixx Awards, and AMMA Awards. Sascha's passion for marketing and innovation is also reflected in his involvement with various professional organizations: he is part of the extended board of BAM, a board member of UMA, and a member of the strategic committee of CIM. Additionally, he represents UMA at the Advertising Council and gives guest lectures at institutions such as Compass, UBA, and various business schools.
As a father of 2 children, in his free time, he tries to travel, enjoy culture and practice Bodycombat.