Serge De Schryver

"How Are You? The Media Marketing Mood Indicator Results"

Summary

Discover the results of the first Media Marketing Mood Indicator produced in collaboration with Kantar and the support of AKQA Brussels. The MM Mood Indicator measured the mindset, points of attention and business priorities of the MarCom ecosystem through an exclusive survey conducted on the Media Marketing’s community.

The survey is about creativity, attractiveness of the sector, its inclusiveness and dynamism, key trends, and the sector's challenges, threats and opportunities.

Biography

Serge De Schryver has spent a large part of his career in the media. For more than 15 years, he managed Full Page and Scripta (daily press Sales House). In 2013, he successfully (re)launched Marcom World, the publisher of Media Marketing, which offers a range of business-to-business products for the marketing and communication sector to more than 4,500 daily subscribers.