Veerle De Witte

In conversation with Oleksii Erinchak about how a to market a bookstore in wartime. 

Biography

Since February 2024, Veerle De Witte is leading Standaard Boekhandel Group where, together with her management team, she is in charge of the two brands Standaard Boekhandel and Club. There are more than 180 physical stores in Belgium as well as two online shops. Prior to that, she was CEO of the toy chain DreamLand. From 2015-2021 she worked and live in the Middle-East where she worked in strategic consultancy focused on Retail.