Cristina Meniuc

Game On: How AI Transforms Sports into Personalized Marketing at Scale?

Summary

Biography

Cristina Meniuc is IBM's AI Design & Strategy Director, helping major brands reimagine how they connect with customers through AI and creativity. With over a decade on the customer experience transformation field, Cristina specializes in creating engagement strategies that blend cutting-edge technology with human-centered design. Her work focuses on turning AI capabilities into meaningful brand experiences that resonate with audiences and drive business results.