Cristina Meniuc

"Game On: How AI Transforms Sports into Personalized Marketing at Scale?"

Together with Fred Bakker

Summary

From the quiet tension of Wimbledon to the precision of Ferrari’s performance, sport has become a powerful stage for innovation. IBM’s work behind the scenes shows how AI can turn data into meaningful, personalised experiences — creating new forms of connection between brands and public.

This session explores how these ideas extend far beyond sport. What can marketers learn from the intersection of AI, creativity and storytelling? How can AI help meet rising expectations for relevance and speed, support responsible personalisation, and make content creation more efficient and adaptive?

Join us for an open and practical conversation about how AI is reshaping marketing — and what it means to build more intelligent, human-centred experiences at scale.

Biography

Cristina Meniuc is IBM's AI Design & Strategy Director, helping major brands reimagine how they connect with customers through AI and creativity. With over a decade on the customer experience transformation field, Cristina specializes in creating engagement strategies that blend cutting-edge technology with human-centered design. Her work focuses on turning AI capabilities into meaningful brand experiences that resonate with audiences and drive business results.