Fred Baker

Game On: How AI Transforms Sports into Personalized Marketing at Scale?

Summary

Biography

Fred Baker is IBM Sports Lead, bringing over a decade of progressive IBM experience to drive innovation in the sports technology sector. Fred spearheaded the company's flagship innovation projects with some of the world’s biggest sports events and players. With deep expertise in digital transformation and customer experience strategy, Fred now leverages this diverse background to position IBM at the forefront of sports technology innovation, developing cutting-edge fan engagement solutions and partnerships with major sporting organizations through AI, cloud computing, and analytics.