Hamza Ouamari

"F*ck Climate Change?!"

How communication strategists are tackling climate fatigue with seduction, story, and resistance.

Based on an idea by Peter Verbiest, lead author and initiator.

Summary

In F*ck Climate Change?!, 10 top communication strategists address the question of how we can convert the seemingly dormant climate fatigue back into more urgent and effective climate action.

How would top brands "sell" climate change to influence public opinion and change their behaviour? How can we collectively pressure the "system" to respond harder and faster to climate change? And what role can climate communication play in this?

With ten silver bullets, ten communication thinkers fire their grievances and solutions at the ticking time bomb that is climate change. All at once. And with great precision and firepower. With the hope and conviction that their stories will inspire citizens and decision-makers to urgently do more than merely watch while the world is on fire.

Biography

Hamza Ouamari is an expert in inclusive marketing – and has a great talent for saying things you'd rather not hear. He develops campaigns that challenge and strengthen brands, using inclusion as a strategic starting point. His work creates genuine connection between organisations and diverse target groups – with fewer buzzwords, more reality. He provides training in numerous companies and also shares his expertise in the Media & Entertainment Business program at Thomas More University of Applied Sciences (Mechelen). He is also the author of the book 'Inclusieve Marketing, een no-bullshitgids.'