Peter Verbiest

"F*ck Climate Change?!"

How communication strategists are tackling climate fatigue with seduction, story, and resistance.

Together with Hamza Ouamari.

Summary

In F*ck Climate Change?!, 10 top communication strategists address the question of how we can convert the seemingly dormant climate fatigue back into more urgent and effective climate action.

How would top brands "sell" climate change to influence public opinion and change their behaviour? How can we collectively pressure the "system" to respond harder and faster to climate change? And what role can climate communication play in this?

With ten silver bullets, ten communication thinkers fire their grievances and solutions at the ticking time bomb that is climate change. All at once. And with great precision and firepower. With the hope and conviction that their stories will inspire citizens and decision-makers to urgently do more than merely watch while the world is on fire.

Biography

Peter Verbiest, an expert in strategic brand communication, has left his mark on the communication of many successful brands at home and abroad over the past 40 years, winning 13 Effies with his teams. He is characterised by a healthy contrarian streak and always seeks out those brands and organisations that want real change. He believes that all the talent in the communication sector must be committed to accelerating the necessary societal changes, instead of opposing or slowing them down. The battlegrounds he strongly engages in are those of sustainability and inclusion. Besides his current role as Strategic Director at Hotel Bonka and as a freelance strategist, he also shares his expertise in the international program Marketing Fundamentals in Tourism at Thomas More University of Applied Sciences (Mechelen) and as a speaker at Flemish universities.