At the BAM Marketing Congress, innovation doesn’t stop at the main stages. Between sessions, you can refuel your brain with Caffeine Talks by BAM — short, sharp, and future-shaping conversations happening right inside the Marketing Village.
Expect book launches and in-depth conversations with leading marketing voices. Come for a coffee, leave with ideas that haven’t even hit the market (yet).
When? During the breaks on 4 & 5 December
Thursday 4 December — Book Talks & Bold Thinking
11:00 — Dries Henau & Yuri Vandenbogaerde: Fight the Average
A raw, fast-paced reality check for brands. Forget “good enough.” Dries & Yuri expose the copy-paste world of average brands and show how companies waste millions pleasing algorithms instead of moving people.
They wrap with the UnAverage Framework™ — a practical brand compass to become the one, not “just another one.”
No-nonsense. No bullshit. Just brand power. Ready to Fight the Average?
Bio: Dries Henau & Yuri Vandenbogaerde
15:15 — Fons Van Dyck: Marketing in tijden van Trump
A brand-new book for a world in permacrisis. Boycotts, political pressure, polarisation: brands are no longer bystanders, they are targets.
Fons Van Dyck offers a survival compass for marketeers and CEOs who must navigate storms without breaking.
10 real cases from Bud Light to Tesla, Starbucks to KBC.
Bio: Fons Van Dyck
5 December — Business Futures & Activism
11:00 — Stefan Lemaitre & Dominique Vercraeye: Boomer Business
The population pyramid has become… a bar. Longer lives, fewer births, shifting life paths.
This book shows how demographic change is ripe with opportunity — not only for policy makers, but for entrepreneurs, brands, and marketers.
Self-care, finance, housing, food, longevity… marketers can drive the behaviour change we need for a smarter, healthier future.
An essential read for anyone ready to build solutions for a society that lives longer, better, and together.
Bio: Stefan Lemaitre & Dominique Vercraeye
14:45 — Peter Verbiest & Hamza Ouamari: Fck Climate Change?!*
Climate fatigue is real. So how do we crack it?
Ten top communication strategists attack the challenge head-on with one question:
How would top brands ‘sell’ climate action to the world? Through love brands, resistance, friction, and seduction, this book unleashes ten “silver bullets” to turn passive concern into collective change.
Because watching the world burn isn’t a strategy.
Bio: Peter Verbiest & Hamza Ouamari
Grab a coffee. Get inspired.
